Portfolio / Digital Marketing / Girveda At the onset of our collaboration with Girveda, our primary focus was to craft a comprehensive 5-Pronged Communication Strategy aimed at strengthening the brand’s digital presence. We focused on introducing concepts like CBNF (Cow-Based Natural Farming), highlighting Girveda’s roots in Gir, showcasing its product range, and building trust and credibility. By crafting engaging stories and tailored messages, we aimed to create a strong connection with our audience and establish Girveda as a trusted brand offering holistic wellness solutions with a blend of tradition and innovation. In the next step, we focused on introducing the concept of CBNF (Cow-Based Natural Farming) to a wider audience. Recognizing its lesser-known status, we used informative videos to educate viewers about CBNF while emphasizing Girveda’s dedication to sustainable practices. These videos helped build trust and credibility, establishing Girveda as a leader in eco-friendly farming methods. In a crowded market, Girveda emerged as the only brand rooted in Gir-Somnath. While others focused on Gir Cows, Girveda’s local presence gave it a unique advantage. We emphasized this special connection to establish Girveda as a trustworthy and credible choice in the industry. Through strategic collaboration with Girveda, we highlighted the distinctiveness of each product, emphasizing quality ingredients and sustainable practices. Our endeavour aimed to showcase Girveda as a leader in the industry, offering customers a comprehensive array of wellness solutions tailored to their needs and preferences. We collaborated with healthcare professionals, satisfied consumers, and influential voices in the wellness community to showcase the effectiveness and reliability of Girveda’s offerings. By amplifying real-life experiences and endorsements, we solidified Girveda’s reputation as a trusted brand, garnering trust and loyalty among its audience. By showcasing the brand’s deep-rooted connection to its origin, we tapped into the hearts of our audience, fostering a sense of pride and resonance. This strategic endeavor not only enhanced Girveda’s visibility but also strengthened its bond with its community, paving the way for sustained growth and engagement. Launching a D2C Brand of Natural Farming Food & Ayurvedic Products
5-Pronged Communication Strategy
CBNF, A New Concept to Explain
Standing Out: Girveda’s Distinctive Origin Story
Harvesting Results: A FMCG Marketing Triumph Unveiled for Gujarat’s Hyperlocal Brand
Social Bites: Girveda’s Organic Saga
Credibility – Doctors, Consumers, Influencers
Embracing Regional Roots: Girveda’s Authenticity Unveiled
