Pop Culture-Inspired Social Media for Ahmedabad’s Iconic Diner
About the Project
Tomato’s is a legendary diner in Ahmedabad, known for its retro interiors, timeless music, and eclectic multicuisine menu. As an established favorite, the brand didn’t need just visibility — it needed storytelling that matched its iconic status. Bloop was brought on board to handle social media marketing and elevate the brand’s digital presence in a way that resonated with both loyal customers and newer audiences.
Bringing the Brand’s Personality to Life Online
We designed a quirky, pop-culture-led content strategy featuring creative post formats — from Bollywood-style GIFs to retro poster adaptations — each aligning with Tomato’s vintage Americana-meets-Bollywood personality. Campaigns were planned to match both internal events and city-wide happenings, giving the brand a contextual and timely voice.
Thematic Grids & Monthly Campaign Planning
To maintain consistency and reinforce recall, we developed structured monthly grids that showcased the brand’s offers, ambience, and award recognitions. Dedicated visual templates, contests, and celebratory posts were executed to mark Tomato’s Times Food Award wins, helping the brand stay top-of-mind among food lovers.