Strategic Countdown & Reminder Campaigns
We designed a high-frequency content calendar focused on building anticipation, with engaging countdown creatives, university highlights, and benefit-led reminders. The messaging was optimized to drive both curiosity and action — encouraging students to register, attend, and make the most of their visit. Our campaigns strategically led users from awareness to intent — with boosted reminders, final-day nudges, and location-specific targeting to ensure high turnout from the right audience segment.
