About the Client
SP Study Planner has been a trusted name in overseas education consultancy since 2012, helping students secure admissions in top universities worldwide. With partnerships across 400+ universities in 18+ countries—including the USA, UK, Australia, Canada, and more—Study Planner simplifies the complexities of studying abroad. As a Qualifi-approved organization, they provide personalised guidance, ensuring that each student selects the best-fit program and destination.
Brand Identity Redesign for Foreign Education Consultancy
Our collaboration with Study Planner began with an exciting rebranding journey aimed at building a modern, approachable identity that resonates with today’s global-minded students. We started by designing a new logo — one that reflects the brand’s dynamic, supportive, and student-first ethos. The updated visual identity brings clarity, warmth, and a contemporary look that aligns with the evolving aspirations of its audience.
Brand Stationery, Merchandise & Marketing Collaterals Design
To ensure consistent branding across all touchpoints, we extended the new identity across a wide suite of brand stationery, merchandise, and marketing materials. From business cards and letterheads to branded merchandise, each item was crafted to be functional, memorable, and aligned with the new brand story. We also designed marketing collaterals — including print ads, outdoor campaigns, and brand presentations — that clearly communicate Study Planner’s services and position them as a leader in the foreign education consultancy space.
