Building a Fun & Interactive Social Media Presence for Sheetal Ice Creams
About the Project
Sheetal Ice Creams is a beloved ice cream brand, known for its wide range of fun, flavorful offerings that delight audiences across age groups. Bloop was brought in to help Sheetal Ice Creams establish a vibrant and engaging presence across its social media channels — reflecting the brand’s playful spirit and appealing to both kids and adults.
Creating Interactive & Lively Content for an Ice Cream Brand
We developed a content strategy designed to make the brand’s social presence as joyful and refreshing as its products. Our work included a mix of static posts, interactive grid layouts, GIFs, and animated characters — all crafted to bring out the fun, lighthearted vibe of the brand. The creative direction focused on building a visually cohesive, highly engaging feed that stood out in the crowded FMCG space.
Driving Engagement Through Contests & Community-Led Content
Beyond content formats, Bloop also conceptualized and executed interactive contests to drive community participation and build brand loyalty. These campaigns helped strengthen engagement and encouraged user-generated content, turning the Sheetal Ice Creams feed into a lively, two-way conversation with its audience.