Building Online Presence Through Social Media for Ahmedabad’s Prestgious University
Repositioning a Legacy Brand for the Digital Age
Repositioning a Legacy Brand for the Digital Age
With over 25 years of legacy, Nano Tech Chemical Brothers had built a strong name across textile processing, garment printing inks, personal care ingredients, and industrial rubber products. But on digital platforms like LinkedIn, the brand lacked visibility and relevance among modern B2B audiences. That’s where we stepped in — to transform their presence through strategic, industry-aligned content.Simplifying Products for an Industrial Audience
We focused on clarity and utility — decoding complex chemical products into concise, benefit-driven posts. Each creative spoke to the right buyer profile, whether it was an R&D lead looking for silicone innovation or a sourcing head exploring sustainable ingredients.
Agile Content Through Moment Marketing
To stay top-of-mind, we blended thought-through scheduling with real-time relevance. Posts tied to industry expos, sustainable manufacturing themes, and key observance days ensured Nano Tech remained timely and credible — even in a crowded LinkedIn feed.
