Social Media & Performance Marketing for Mirch Masala Ranchi — A Bollywood-Themed Restaurant
About the Project
Mirch Masala Ranchi — a franchise of the well-known Mirch Masala restaurant chain — brought its signature Bollywood-themed dining experience to Ranchi. Bloop partnered with the brand to lead its social media marketing, influencer collaborations, and paid ad campaigns, helping Mirch Masala establish itself as a standout destination in the city’s competitive dining scene.
Bollywood-Themed Content & Influencer Strategy
We crafted a content strategy that highlighted the brand’s unique Bollywood vibe — blending movie references, nostalgic content, and vibrant food photography to create a highly engaging social presence. We also collaborated with local influencers and food bloggers to amplify reach and drive authentic word-of-mouth. This helped Mirch Masala quickly build brand affinity among Ranchi’s dining audience.Driving Footfall & Family Dining Positioning Through Paid Ads
In parallel, we executed targeted paid campaigns to drive both awareness and foot traffic. Our ad strategy positioned Mirch Masala as the go-to place for family dining and mini celebrations — reinforcing its appeal as a warm, vibrant, and entertaining space. Over time, the restaurant firmly established itself as one of Ranchi’s preferred venues for both everyday dining and special occasions.