Sustainable Brand Installation for a Luxury Car Dealer
About the Project
Landmark Mercedes Gujarat partnered with Bloop to create an innovative #TransformersGanesha brand installation for Ganesh Chaturthi, crafted entirely from scrap car materials. The project blended art, engineering, and sustainability, reinforcing the brand’s commitment to environmental responsibility while driving public engagement.
Sustainability and Storytelling Through Automotive Brand Installation
The Transformers Ganesha became a visual symbol of creative reuse in the luxury automotive space. Designed with intricate detail and reverence for tradition, the installation captured attention while promoting conversations around conscious consumption and sustainability — key values for Landmark Mercedes. This project highlighted how brand installations can merge culture, community, and corporate responsibility to deliver lasting brand impact.
Through this collaboration, Bloop and Landmark Mercedes demonstrated how sustainable brand installations can elevate a brand’s story, creating meaningful engagement beyond conventional marketing.