Social Media Content & Campaigns for Global Industrial Giant HOMAG
About the Project
HOMAG — a global leader in industrial woodworking machinery and solutions — partnered with Bloop to strengthen its social media presence in India and drive engagement across key business milestones. Our focus was on crafting a content strategy that balanced brand storytelling, product awareness, and community engagement — helping HOMAG connect with its audience of industrial buyers, partners, and woodworking professionals.
Festive Campaigns, Anniversary Milestones & Product Highlights
Bloop developed a versatile content mix for HOMAG’s social channels — including festive posts, a dedicated campaign for HOMAG India’s 20-year celebration, and engaging carousel creatives to highlight key brand milestones. We also produced video posts and visual storytelling formats to communicate the benefits of HOMAG’s digital solutions and app-based offerings — positioning the brand at the forefront of innovation in the woodworking industry.Driving Engagement Through Strategic Content Formats
Beyond milestone and campaign-driven content, Bloop created a series of product highlights, breaking down the value proposition of HOMAG’s advanced woodworking machinery and solutions in a format that was both engaging and informative. This multi-format strategy — combining static, carousel, and video content — helped HOMAG enhance its digital presence, foster stronger connections with its audience, and reinforce its positioning as a trusted leader in the global industrial space.