Launching a D2C Brand of Natural Farming Food & Ayurvedic Products
5-Pronged Communication Strategy
At the onset of our collaboration with Girveda, our primary focus was to craft a comprehensive 5-Pronged Communication Strategy aimed at strengthening the brand’s digital presence. We focused on introducing concepts like CBNF (Cow-Based Natural Farming), highlighting Girveda’s roots in Gir, showcasing its product range, and building trust and credibility. By crafting engaging stories and tailored messages, we aimed to create a strong connection with our audience and establish Girveda as a trusted brand offering holistic wellness solutions with a blend of tradition and innovation.
CBNF, A New Concept to Explain
In the next step, we focused on introducing the concept of CBNF (Cow-Based Natural Farming) to a wider audience. Recognizing its lesser-known status, we used informative videos to educate viewers about CBNF while emphasizing Girveda’s dedication to sustainable practices. These videos helped build trust and credibility, establishing Girveda as a leader in eco-friendly farming methods.Standing Out: Girveda's Distinctive Origin Story
In a crowded market, Girveda emerged as the only brand rooted in Gir-Somnath. While others focused on Gir Cows, Girveda’s local presence gave it a unique advantage. We emphasized this special connection to establish Girveda as a trustworthy and credible choice in the industry.
Harvesting Results: A FMCG Marketing Triumph Unveiled for Gujarat’s Hyperlocal Brand
