Digital Marketing & Launch Campaign for Ahmedabad’s Homegrown Delivery App
Brand Launch From the Ground Up
Dropon entered the competitive on-demand delivery space with a hyperlocal vision — fast, reliable, and Ahmedabad-first. Bloop led the brand’s digital journey from scratch, starting with its logo identity and launch strategy to position Dropon as a youthful, relatable, and trustworthy app for everyday deliveries.
Influencer-Led Launch That Created Buzz
To build visibility, we activated a powerful influencer campaign featuring top names from Ahmedabad — including content creators and popular RJs like Devang. This created immediate traction, with the brand quickly becoming a name to know across Instagram and local communities.
Moment Marketing with a Regional Twist
We developed a unique moment marketing calendar tailored to Ahmedabad’s pulse — mixing trending topics with regional humour and Gujarati slang. This helped Dropon cut through the clutter, resonating with both B2C users and small businesses looking for reliable delivery partners.
Smart Mix of AI, Memes & Static Content
From viral AI-generated creatives to witty meme content and informative static posts, we maintained a dynamic content mix. This allowed us to speak to both sides of the business — the end consumer and the business user — without diluting the brand’s fun, functional identity
