DON'T CRY'S COSMIC CHARM: MOON & WINKING BABY LOGO

We created an enchanting world of Don’t Cry, where the logo, featured a moon and a winking baby face, which speaks volumes about the joy & wonder the brand brings to kids of all ages.

ICONS THAT SPEAK THE LANGUAGE OF EVERY CHILD

Each icon is a bespoke creation, resonating with the diverse needs and dreams of every child, nurtured by the understanding of parenthood.

TYPOGRAPHY THAT SPEAKS LOUDER THAN WORDS

Don’t Cry’s font family speaks the language of imagination & clarity. Designed to resonate with both parents & kids, it’s a typographic embrace for the young & young at heart.

STATIONERY STAPLES WITH A TOUCH OF PLAY

We curated a stationery collection that is a playful blend of functionality and joy. From notepads to cards, each piece is a parent-crafted stationery staple, ensuring every moment is an opportunity for creativity & exploration.