Driving Community Awareness for a Healthcare Initiative by Kokilaben Dhirubhai Ambani Hospital

About the Project

Swasth Jeevan Sukhi Jeevan was a large-scale public awareness initiative by Kokilaben Dhirubhai Ambani Hospital, launched in collaboration with Divya Bhaskar. The campaign aimed to educate the masses across Gujarat about preventive health practices and holistic well-being through a mix of cultural outreach and digital storytelling. Bloop was brought on board to lead the digital marketing efforts for this unique campaign — combining targeted social media strategy, content creation, and event promotion to spread the message effectively across both urban and rural communities.

Awareness-Driven Social Media Campaign

We developed a content calendar tailored to engage diverse audience segments, from families to senior citizens, across Gujarati-speaking communities. The content mix included regional creatives, bite-sized health tips, preventive care awareness, and storytelling-led visuals designed to emotionally connect with viewers. The campaign was rooted in empathy and clarity — ensuring medical messages were simplified and accessible to all.

Cultural Activation with Lok Dayro Event

To amplify on-ground awareness, a special Lok Dayro event was organized featuring the legendary Osman Mir and Padma Shri Bhikhudan Gadhvi. Our team promoted the event extensively via digital channels — building anticipation and driving large-scale turnout. The event served as the emotional anchor of the campaign, using traditional storytelling and folk music to communicate the importance of health in an engaging, memorable way. Bloop’s promotions contributed significantly to the event’s success — drawing thousands in footfall, receiving wide media coverage, and creating lasting awareness within communities that are often harder to reach through conventional healthcare communication.