Driving Footfall & Brand Engagement for Divya Bhaskar’s DB Education Explora (2015–2018)
About the Client
Divya Bhaskar, one of India’s largest regional media groups, hosts DB Education Explora — an annual fair that connects students and parents with leading foreign education and immigration consultants. Bloop partnered with Divya Bhaskar to manage social media marketing, digital promotions, and creative strategy for DB Education Explora from 2015 to 2018, helping the event grow in scale and impact year over year.
Social Media & Promotion Strategy to Drive Heavy Footfall
Bloop led the end-to-end social media promotions for DB Education Explora, managing everything from organic posts to paid campaigns across Facebook and other platforms. Our content strategy combined student-focused creatives, timely ad campaigns, and targeted lead-generation ads — driving significant interest and pre-event registrations. The result was consistent year-on-year growth in footfall, with the 2017 and 2018 editions seeing some of the highest recorded turnouts for the event. Our campaigns successfully positioned DB Education Explora as Gujarat’s leading education fair.
Logo Revamp & Brand Refresh for DB Education Explora
In 2017, Bloop was also entrusted with revamping the DB Education Explora logo to give it a more contemporary and clean look. The updated identity was rolled out across all event branding, digital assets, and promotional collaterals — helping the fair build a sharper, more modern brand perception among its young audience.Conclusion
Through a multi-year collaboration with Divya Bhaskar, Bloop helped transform DB Education Explora into one of Gujarat’s most successful education fairs. From driving record footfall to refreshing the brand identity and executing high-impact social media campaigns, our work contributed to positioning the event as a trusted destination for students and parents exploring foreign education opportunities.