Digital Marketing & Admission Growth for Darwin Public School, Chennai

Rebuilding the Digital Foundation

Darwin Public School, a premium Montessori institution in Chennai, partnered with Bloop to strengthen its admission pipeline through a full-funnel digital strategy. Before launching ads, we focused on improving the brand’s core digital foundation, starting with its website and messaging.

Complete Website Overhaul for Higher Enquiries

The existing website lacked alignment with the school’s ethos. We completely rewrote the content to reflect Darwin’s educational philosophy, redesigned the parent journey, added a dedicated Admissions Strategy page, and optimised forms and CTAs to reduce drop-offs and improve conversion rates.

Authentic Visual Content Creation

To build genuine trust with prospective parents, we produced original video and photo assets that showcased real student experiences and parent testimonials. These unscripted, heartfelt visuals positioned Darwin Public School as transparent, credible, and confident — helping create emotional resonance with parents.

Introducing the Discovery Tour Model

Rather than chasing cold leads, we introduced a paid open house model. Parents could register for in-person campus visits by paying a nominal ₹1,500 fee. This strategy successfully filtered casual interest and attracted highly committed parents who engaged deeply with the school environment during guided tours.

ROI-Driven Performance Marketing

With the funnel in place, targeted Meta campaigns were launched to scale reach and fill open house slots. Ads were carefully timed and geo-targeted to reach parents during key admission windows. Remarkably, revenue generated through open house registrations fully covered the ad spend, making the entire campaign self-sustaining.