Film Posters & Marketing Strategy for Award-Winning Short Film Beyond Blue
About the Project
Beyond Blue: An Unnerving Tale of a Demented Mind (2015), directed by Zanane Rajsingh, is an acclaimed short film that delves deep into the fractured mind of its protagonist. Bloop collaborated with the filmmakers to lead the film’s poster design and marketing campaign, ensuring it resonated with both festival juries and broader audiences.
Poster Design & Visual Language for an Independent Film
We designed a series of high-impact film posters that captured the unsettling, psychological tone of Beyond Blue. Each poster was crafted to intrigue audiences and evoke the film’s core themes — helping position the film strongly across both film festival circuits and digital platforms. The visuals played a key role in building early buzz and critical curiosity around the film.Marketing the Film Across Media & Festival Platforms
Bloop also supported the film marketing strategy, helping drive visibility for Beyond Blue across film festivals, media channels, and audience screenings. The film went on to win multiple awards and garnered coverage in several leading newspapers, with our marketing efforts contributing to its public and critical success. Our campaign helped position Beyond Blue as a standout entry within the independent cinema space.
Conclusion
Through a focused blend of visual storytelling and strategic marketing, Bloop helped Beyond Blue achieve wide recognition and audience reach — supporting its journey from a powerful independent short to an award-winning film celebrated across India’s film community.