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Portfolio / Branding and Communications / Mahindra Finance

Elevating Mahindra Finance’s Brand Presence

Mahindra Finance is India’s leading financial services provider, dedicated to meeting the needs of underserved customers in rural and semi-urban markets. Committed to transforming lives and uplifting communities through financial growth, Mahindra Finance offers a comprehensive range of financial products, including Vehicle Loans, SME Finance, Personal Loans, Insurance Broking, Housing Finance, Fixed Deposits, and Mutual Fund schemes.

We had the opportunity to collaborate with Mahindra Finance to enhance their brand identity and create various marketing materials. Our journey began with developing a strong and cohesive brand identity that reflects Mahindra Finance’s mission and values. From designing engaging mailers and posters to creating comprehensive presentations, we ensured that each element effectively communicated their commitment to financial inclusion and community upliftment.

One of the standout projects was the collateral we created for Mahindra Finance’s home finance sector. We designed an innovative and creative origami house leaflet that was not only visually appealing but also interactive, allowing customers to engage with the brand in a unique way. This creative approach was extremely well received and helped to make a lasting impression.

In addition to these materials, we also developed an annual presentation that showcased Mahindra Finance’s achievements, goals, and future plans. This presentation served as a powerful tool to communicate their progress and vision to stakeholders.

Through our collaboration, we have helped Mahindra Finance strengthen its brand presence and effectively reach its target audience, ensuring that its message of financial growth and community upliftment resonates with all.