Portfolio / Branding and Communications / Don’t Cry We created an enchanting world of Don’t Cry, where the logo, featured a moon and a winking baby face, which speaks volumes about the joy & wonder the brand brings to kids of all ages. Each icon is a bespoke creation, resonating with the diverse needs and dreams of every child, nurtured by the understanding of parenthood. Don’t Cry’s font family speaks the language of imagination & clarity. Designed to resonate with both parents & kids, it’s a typographic embrace for the young & young at heart. We curated a stationery collection that is a playful blend of functionality and joy. From notepads to cards, each piece is a parent-crafted stationery staple, ensuring every moment is an opportunity for creativity & exploration. Designing Kids Toy Brand is Just So Much Fun
DON’T CRY’S COSMIC CHARM: MOON & WINKING BABY LOGO
ICONS THAT SPEAK THE LANGUAGE OF EVERY CHILD
TYPOGRAPHY THAT SPEAKS LOUDER THAN WORDS
STATIONERY STAPLES WITH A TOUCH OF PLAY